BAD RIVER LOGO
Our client was looking for a logo that represented this sentiment: “Deep in the wilderness and very difficult to find flows the Bad River. It’s not a large river nor is it a small stream… it’s the perfect size.”
WELL-WEATHERED
We took that emotional direction and created a logo that felt like a trail sign that had been around for years. Weathered and dinged up, the logo perfectly encapsulated the “Deep in the wilderness and very difficult to find” mood.
UNMARKED TRAIL
We used the concept of an unmarked trail on their packaging with the use of generic topography. The idea was that only a few tight-lipped locals knew about this double-secret spot. It was a perfect backdrop to the craftsmanship and attention to detail they put into their baits. Fish on!
See Something You Like?
We would love to talk with you about any needs you may have to help move the needle forward.
