TRANE REBRAND CAMPAIGN
More than just products or parts, what differentiates Trane is the collective knowledge, experience and commitment of its staff. We created a global campaign that would resonate with a diverse employee base.
the faces of trane
While retaining their recognizable red color, we brought movement to their new mark. Adding the treble clef further conveyed their dedication to bringing the joy of music to the community.
Each image was paired with a powerful statement written in the first person. Touching on everything from providing world-class service to being part of Trane’s vast network of technical knowledge and resources, these six simple statements helped reshape each employee’s perception of what customers truly value.
See Something You Like?
We would love to talk with you about any needs you may have to help move the needle forward.
